I am not being critical, yet, but what has the athletic department done to capture this branding opportunity with Carli Lloyd?
Given her success throughout the WWC, they should have been riding this opportunity and been prepared with a plan to capture yesterdays magic, branding the R, jersey pride, alongside all the USA pride.
This could even have a subtle impact on all RU sport teams, including what this board talks about all the time....kids in jersey feeling good about jersey and proud to rep Rutgers!
A Rutgers alum just did it on one of the world's biggest stages, why not them!
Given her success throughout the WWC, they should have been riding this opportunity and been prepared with a plan to capture yesterdays magic, branding the R, jersey pride, alongside all the USA pride.
This could even have a subtle impact on all RU sport teams, including what this board talks about all the time....kids in jersey feeling good about jersey and proud to rep Rutgers!
A Rutgers alum just did it on one of the world's biggest stages, why not them!