Getting back on-topic...
I agree with the spirit of the OP -- to highlight differences. However what differences should we highlight? I posited the question and the OP never responded.
I ask because there are really only two areas where Rutgers is comparatively strong: 1.) location and 2.) academics/culture. In most other aspects (facilities, "juice"/"stain", tradition, fan/community/media support, etc.) we are comparatively deficient to other programs.
So let's talk about location for a minute. Based on our recruiting results, I would say location wasn't a deciding factor for most top NJ recruits (hence, most flew the coop). And if it is, all they have to do is sign with a Big Ten East team and they're assured at least 2 games played in front of their family and friends. If they go to PSU or MD, it's even less of an issue and they are much more heavily invested in their athletic programs. And you can make the argument (and many have) that some kids just want to get out of Jersey regardless.
Now let's talk about academics/culture. The Rutgers football program deserves a lot of credit for fielding teams year in and year out that achieve in the classroom as much as on the field. Most "football factories" cannot make that claim and it is a very strong recruiting advantage we have over these schools. For a recruit who values their education, we are blazing a very strong reputation. However, if you're a blue-chipper with good grades, you're likely also considering Notre Dame, Stanford, Michigan, Duke, and UCLA. As much as Rutgers has to offer, those schools are just on another level. I haven't analyzed the kids that left NJ for these schools, but my guess is if they had an offer from one of those schools, that's who they eventually ended up with.
Location & culture seem to have been strong factors with 4-star kids we've landed. Our typical 4-star kid tends to be 1.) a regional guy who 2.) considered other strong academic institutions with solid football programs. Based on the offer lists we are/were competing primarily with Boston College, Connecticut, Maryland, and Virginia for these kids. And now Michigan and Penn St. have games in Piscataway every other year.
Here's a list of every 4-star (Rivals, plus Darius Hamilton) and their offer list (again, per Rivals) since 2006:
Kenny Britt (Illinois, Minnesota, N. Carolina, Virginia, West Virginia)
Kordell Young (Boston Coll., Illinois, Maryland, Pittsburgh, Syracuse, Virginia)
Manny Abreu (Florida, Boston Coll., Florida State, Michigan)
Anthony Davis (Miami-FL, Notre Dame, Ohio St., USC)
Mason Robinson (Boston Coll., Iowa, Maryland, Michigan State, Minnesota, Vanderbilt, Virginia)
Art Forst (Boston Coll., Duke, Florida, Maryland, Northwestern, Notre Dame, Syracuse, Virginia)
Keith Stroud (Connecticut, Iowa, Mississippi, NC State, Oregon, Purdue, Toledo)
Scott Vallone (Boston Coll., Connecticut, Duke, Maryland, Minnesota, NC State, Syracuse, Virginia)
Isaac Holmes (Florida, Maryland, Penn St., Pittsburgh, Tennessee, Virgina)
Logan Ryan (Boston Coll., Connecticut, Iowa, Maryland, Michigan St., Northwestern, Purdue, Virginia, West Virginia)
Tom Savage (Florida St., Georgia, Louisville, Miami-FL, Michigan, Penn St., Pittsburgh, Tennessee, Virgina)
De'Antwan Williams (Boston Coll., Illinois, Marshall, Maryland, Pittsburgh, Virginia, West Virginia)
Brandon Coleman (Boston Coll., Connecticut, Maryland, Notre Dame, Stanford, Syracuse, Temple, Virgina, Virginia Tech, Wake Forest, West Virginia)
Rashad Knight (Auburn, Georgia Tech, Louisville, Maryland, Michigan, Mississippi, Vanderbilt, Wake Forest, West Virginia)
Savon Huggins (Auburn, Florida, Florida St., Georgia, Miami-FL, Michigan, Michigan St., N. Carolina, Notre Dame, Penn St., Pittsburgh, Stanford, Tennessee, USC, Wisconsin)
Djewany Mera (Cent. Michigan, Florida Atlantic, Florida Intl., Louisville, South Florida, UCF)
Miles Shuler (too long to list)
Marquise Wright (Cincinnati, Florida St., Illinois, Kansas, Maryland, Michigan St., N. Carolina, NC State, Pittsburgh, South Carolina, Syracuse, West Virginia)
Leonte Carroo (Boston Coll., California, Illinois, Maryland, Miami-FL, Michigan, N. Carolina, Notre Dame, Ohio (not state), Pittsburgh, UCF, Virginia, Wisconsin)
JJ Denman (Boston coll., Connecticut, Duke, Illinois, Miami-FL, Michigan, Minnesota, Mississippi St., N. Carolina, Notre Dame, Penn St., Pittsburgh, Purdue, South Carolina, Vanderbilt, West Virginia)
Darius Hamilton (too many to list)
Quanzell Lambert (Alabama... & the rest)
Chris Muller (Boston Coll., Connecticut, Florida, Michigan, Michigan St., Notre Dame, Penn St., Pittsburgh, Purdue, South Carolina, Temple, Virginia, West Virginia)
Nadir Barnwell (Connecticut, Florida, Georgia, Kansas, Michigan, Michigan St., N. Carolina, Notre Dame, Penn St., Pittsburgh, South Carolina, Tennessee, UCLA, Virginia)
NONE in 2014(!)
Marquis Ford (too many to list)