The lion's share of Marquette's $25 million in revenue will be plowed back into the department as operational revenue as it always has, but given their relative abundance as compared to many other BB-onlies, I think you'll see them devote more toward this than many peers. Because they can. They also have a pretty good third-party/collective program, which I imagine will continue to supplement that pool of money. Programs with middling or paltry third-party operations will likely abandon them and focus their energy on traditional athletic development like our Pirate Blue or your Scarlet R, which I think is the university-run athletic fundraising arm, right? (To be clear, I'm not grouping your collectives in with that group.)
