I gave up my football season tickets during the Ash era because going to games just stopped being fun. At that point almost everyone in my tailgate group had bailed, and I couldn't give tickets away. I sold some tickets dirt cheap on this board to Rutgers fans, just to discover they turned around and sold them at a profit on StubHub.
Now that I don't have season tickets, I am offered free tickets every week from other people I know with season tickets. They can't give them away either. Every week I see multiple Rutgers fans who don't use the tickets they paid for and can't find other Rutgers fans who want to use those tickets for free. It's not the cost. Free for tickets and parking is as cheap as you can go.
During Rutgers' first season in the Big Ten, visiting fans were only able to get limited tickets. I remember Penn State fans saying they were going to bring tens of thousands of fans to Rutgers Stadium. That didn't happen, because they couldn't get seats. In 2 weeks, they'll be able to get tens of thousands of seats.
That's the reality right now. Other than winning, I don't know what Rutgers can do to change that.
Is there any evidence that is actually true? As a corporate sponsor of Rutgers Athletics, StubHub gets some seats which they can sell on their platform. But we are talking about a hundred or so, at the most, not thousands. (During the Shea era, I worked for a company that was a corporate sponsor, and we got 25 seats. It was in the days of paper tickets before StubHub, so most of those tickets went unused. Today, they could be sold by my company on StubHub if we didn't use them.)
I suspect that the vast majority of tickets on StubHub are from ticket buyers reselling them, or from people who received free tickets from Rutgers reselling them. Yesterday was military appreciation day, and Rutgers gave away a ton of tickets to military support organizations. I am sure a lot of those got sold on StubHub, or otherwise found their way to Michigan fans.