Football HighPoint gone, now called SHI Stadium
- Thread starter Richie O
- Start date
No but they'll laugh every week when it's said on TV or they visit to kick our asses.
Any business that wants to be associated with Rutgers Football is a business we do not want to be associated with.
LOLOLOL
That's great shiT(M): [IMG said:
and no one should be embarrassed by it, but play it up and thwart those who try to make the stadiums name look bad.
Rutgers fans are always too self-conscience and other school's fanbases use that to make a lot of RU fans feel inferior.
Actually some RU Fans do that to themselves while fearing how something Rutgers does will look.
This shi name looks good to me and I think all RU FB fans should shove the shi down every other school's fanbase's throats or up their butts if they try to make fun of shi Stadium.
And I was worried, they were going to sign a deal with Waste Management................ :oops:
Two of the major problems I have with the athletic department and university decision makers are the lack of self awareness and accountability.
Perhaps the decision makers here knew all along but nobody is fessing up to knowing that most people immediately thought of Shi*. Most branding experts and marketing scientists would immediately raise a red flag with this even before sending it to focus groups.
We did not send out a positive image here and this ads up in the tarnishing of the Rutgers brand.
Perhaps the decision makers here knew all along but nobody is fessing up to knowing that most people immediately thought of Shi*. Most branding experts and marketing scientists would immediately raise a red flag with this even before sending it to focus groups.
We did not send out a positive image here and this ads up in the tarnishing of the Rutgers brand.
What a load of SHI
Would expect nothing else from Hobbs at this point
Would expect nothing else from Hobbs at this point
The Shit has officially hit the fan:
https://www.nj.com/rutgersfootball/...shi-on-social-media-for-new-stadium-name.html
https://www.nj.com/rutgersfootball/...shi-on-social-media-for-new-stadium-name.html
**** UCONN they have no right to say anything. This is why we should never be sad to see them die.
WTF is going on with our administration? Our BOG? Think they ran this thru a focus group? I mean, how hard is this? Outrageous. Simply and astonishingly outrageous.
It is now the lead story on College Football Talk from NBC sports:
https://collegefootballtalk.nbcspor...al-for-what-will-now-be-known-as-shi-stadium/
https://collegefootballtalk.nbcspor...al-for-what-will-now-be-known-as-shi-stadium/
Get over it. They were willing to give us a SHI ton of money.
I have to say that I'm at a loss for words...
Its just the latest example of ru incompetence. If you are serious about building a brand, you have to have social awareness and know SHI is not going to go down well when you have a history of losing. If any winning program makes this deal, its not an issue. Im in shock( i guess i shouldnt be anymore) at the level of incompetence at our school. How does anybody approve this.. its comical.
From reading the article on OTB, it appears RU picked up a pretty lucrative deal, more than doubling the amount paid by Highpoint.com. -But man, that name...SHI?? You can't help but think the obvious when you see it, and no doubt plenty of Rutgers detractors will be happily completing the phrase every chance they get.
Oh well, as the saying goes, "Money talks and bullSHI walks". [eyeroll]
Oh well, as the saying goes, "Money talks and bullSHI walks". [eyeroll]
Man I'm glad none of you guys are our AD. We just doubled our stadium naming rights revenue and guaranteed that number to actually triple in a few years. For that kind of deal at a time when our team is such a hard sell, you could add the T at the end and call it Shit Stadium for all I care. Let the haters make their jokes, we'll laugh all the way to the bank.
This whole thing reminds me of an old joke. Warning, it's like a 1.5 out of 10 on the funny scale, and I didnt write it. More apropos than funny. Anyhoo...
A guy is in an elevator and a lady walks in and she says, "t.g.i.f.".
Him: "s.h.i.t."
"T.G.I.F.!"
"S.H.I.T."
"thank god it's friday"
"Uh sorry honey it's Thursday"
....
*Go rutgers. Think of the promotional possibilities: "Welcome to SHI Stadium. If you want to see the 'T' make sure to be in your seats before kickoff."
*Calling all snoop dog fans for non-mocking nicknames of the stadium: The Shizzle, The Shiznit...
Phew, I had to get all that off my chest. I'm all finished now.
A guy is in an elevator and a lady walks in and she says, "t.g.i.f.".
Him: "s.h.i.t."
"T.G.I.F.!"
"S.H.I.T."
"thank god it's friday"
"Uh sorry honey it's Thursday"
....
*Go rutgers. Think of the promotional possibilities: "Welcome to SHI Stadium. If you want to see the 'T' make sure to be in your seats before kickoff."
*Calling all snoop dog fans for non-mocking nicknames of the stadium: The Shizzle, The Shiznit...
Phew, I had to get all that off my chest. I'm all finished now.
Definition of shi
shi
noun - uncountable
shi
noun - uncountable
- alternate spelling and pronunciation of shit.
- See more words with the same meaning: alternative spellings or pronunciations (list of).
PR Disaster. The puns will be endless. Would have been better to change the name back to Rutgers Stadium for a year or two, then negotiated from a position of more strength. Now we’ve locked ourselves into a long term deal, based on a 1-11 record.
And then spend all those extra dollars in marketing trying to un-F*ck the SHI meme in a few years.
Lol--just noticed your profile signature---I will hat tip you going forward.[thumb2]
You are the SHI! Great for team motivation (repeat mantra before every game):
See Rutgers/Hobbs knew what they were doing all along :stuck_out_tongue_winking_eye:
See Rutgers/Hobbs knew what they were doing all along :stuck_out_tongue_winking_eye:
You are the SHI! Great for team motivation (repeat mantra before every game):
See Rutgers/Hobbs knew what they were doing all along :stuck_out_tongue_winking_eye:
Delightful.
Its short sighted thinking... thats the kind of thinking that got us here in the first place. Brand builders know better... its clear were not trying to build anything here. Its only anout money now, results be damned- and its actually going to cost us more in the long run
Michigan’s stadium nickname is The Big House.
With this sponsorship, could we go with the stadium nickname of THE BIG DUMP?
With this sponsorship, could we go with the stadium nickname of THE BIG DUMP?
SHI was formerly known as Software House Intl., we really need to reach a compromise with SHI to use this old company name. Pretty please. :grimace:
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