Maybe you have a calculator handy, but this looks like about $200 million to me "invested" or spent, or however you want to describe it, into athletics. This does not count student fees, which there are arguments on both sides for counting, and are another ~$100 million:
YEAR TICKET SALES CONTRIBUTIONS RIGHTS / LICENSING STUDENT FEES SCHOOL FUNDS OTHER TOTAL REVENUES
2017 $12,824,201 $8,125,201 $25,440,105 $11,766,728 $21,320,750 $17,406,042 $96,883,027
2016 $13,757,852 $8,980,761 $20,070,475 $11,421,897 $17,188,776 $12,554,398 $83,974,159
2015 $13,845,553 $9,886,024 $20,268,745 $10,863,906 $12,939,997 $2,754,710 $70,558,935
2014 $10,466,489 $8,113,992 $18,851,432 $10,323,090 $26,017,575 $2,883,761 $76,656,339
2013 $8,782,103 $6,131,982 $13,473,131 $9,877,989 $37,118,708 $3,605,562 $78,989,475
2012 $10,044,989 $9,013,610 $13,896,193 $9,518,734 $18,477,322 $3,087,872 $64,038,720
2011 $9,329,987 $7,657,866 $8,776,378 $9,032,350 $19,443,173 $5,950,346 $60,190,100
2010 $12,390,580 $9,198,611 $12,152,921 $8,441,092 $18,426,587 $3,593,464 $64,203,255
2009 $9,780,816 $7,951,689 $11,054,253 $7,794,629 $17,937,921 $3,994,555 $58,513,863
2008 $8,353,115 $7,554,789 $10,345,893 $6,980,728 $15,256,553 $3,521,413 $52,012,491
2007 $4,549,838 $5,814,041 $9,311,207 $6,447,790 $13,849,266 $3,914,354 $43,886,496
2006 $3,845,565 $4,863,963 $8,041,455 $5,807,996 $14,384,303 $4,248,976 $41,192,258
2005 $3,699,541 $4,251,944 $6,362,038 $5,314,905 $14,567,049 $3,802,152 $37,997,629