funds priority should go to football because football drives the bus, and has the highest return potential. Every other sport is a loss leader. The other sports got the APC on Livingston which cost $100M and the Rodkin Center which cost $65M. Now football needs a field house to keep pace with our peers.
just a slight correction: men's basketball is not a loss leader. When the Department of Education was compiling statistics, it was making a million dollars a year. There are actually schools (like Indiana in the Bobby Knight days) where basketball drove the bus. But I agree that an investment in football is most apt to have a good return on investment here.