It’s time to fix the problem. Les is a bandaid.
Problem statement: the program has less money than its league and P5 peers due to a conference distribution situation that will be fixed with time. However, results on the field mean that ticket revenue and donation losses will make it such that the increased conference revenues won't actually fix the problem with time. Bleeding needs to be stopped immediately or long term harm will result.
Solution: bring in coach to turn around revenue losses as quickly as possible and to put results on an upward trajectory. Goal should be to hire a coach that does not need to be bought out in 3-5 years.