yeah.. if you are a decent sized household who buys *stuff*.. Prime is not too bad. and as RUBlackout7 says.. the video content doesn't suck... though I am suspicious about that huge investment in a LOTR series when it looks like they just want to go woke with it. Just *stuff* like a specific light bulb or cable for a device.. etc etc.. it adds up... and with teh price of gas for you to go out to nearest store.. and maybe 2 - 3 stores to find what you want.. Prime does not suck.Idk getting deliveries in 1-2 days is pretty magical and well worth the price, especially when you include Amazon Video, which has decent content.
When Amazon was books and little else.. I read enough to make it worthwhile... I recall them sending me emails to remind me that they have video too.. for free.. because of my Prime account. I guess they kept stats and knew I had never signed on to watch video.