I can't speak for other season ticket holders, but personally it doesn't bother me if the university sells tickets for a greatly reduced price to fill seats in the stadium. I would rather see the seats filled even if they have to give tickets away. As a season ticket holder I view the cost of the seats as a donation to the football program, not based on the value of attending a particular game. I would give X amount of $s each year even if I didn't plan on attending one game, but since I do attend, I just subtract the amount of the tickets from the amount I was planning on donating for the year and give the remaining amount as a cash donation. The program gets the same amount of money from me if I buy tickets or I don't. Anyway, that is how I look at it and why I don't get upset if somebody attends the games for next to nothing.