I don’t really understand the mentality behind that. I’m happy to kick in a bit towards RUFB and MBB, which I enjoy watching even without winning championships. But while I think it would awesome to see the teams win a championship, it’s never going to be worth boatloads of money to me.
It's Texas. Football is an absolute religion down there, where people live and die by how their team does. Denigrating someone else's chosen team can end up in physical violence. I remember when I lived down there you'd have fights in HS over Texas/Texas A&M.