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Some boycott -- NJ.com still gets over 12 million unique visitors

lighty

All American
Aug 13, 2003
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I know many people here refuse to give NJ.com any clicks, but the website isn't going away anytime soon. Their verified numbers are over 12 million unique visitors a month. The print paper is likely losing subscribers (as all print papers are), but the website appears to be on solid ground.

Boycott them if you want, but the site seems pretty safe.

** I started using Quantcast.com to verify the numbers on my website and took a glance at some Jersey sites. The NJ.com numbers can be found here.
 
Somehow I don't think those 12 million are reading Politi.
 
Any boycott from here wasn't really going to affect them and I've always said that BUT I think it's perfectly reasonable for people here to say these guys aren't fair and resemble tabloid journalists so I'm going to do my small part in not supporting them or giving them any clicks. It doesn't matter if there's not a big dent into their bottom line, it's just a protest of what they are and what they've become. You can decide to protest Walmart but it doesn't mean they're going to go out of business if you don't shop there.

I haven't boycotted them but I too have really cut down visits there and only go there for info that I might be interested in like facility planning or fundraising type info. Anything much beyond that, including game info, etc..I'll go to other sources.
 
I have to admit that I visit their website frequently to follow the HS state tournaments, but no longer click on any of those with established agendas.

That website has the monopoly on HS sports due to schools having to - no longer an option - report their regular season scores on the site in order to be seeded for the state tournaments.

Also, this is the only way to get updated brackets - or any bracket for that matter - as the NJSIAA links directly to them I believe.

I can't blame the NJSIAA as I believe this is a cost-savings move and the website is a corporate sponsor.

However, I have installed an ad-blocking program and a couple other programs to block data mining...

(As an aside, the quality of their HS sports reporting has diminished over the past several years as they seem to only cover several non-public "power" programs with any effort. Their "polls" are just plain stupid as well as they lack integrity,and seem to have an agenda there as well.)
 
400,000 daily clicks.

SL daily circulation was claimed to be 340,000 the most recent info I could find (2013).

Considering nearly every story now requires clicking through a 15 page slideshow to read, I wouldn't exactly call this Phoenix rising from the ashes. There aren't very many ads on the site anymore, which is a sign that outsiders don't feel those clicks are profitable.
 
400,000 daily clicks.

SL daily circulation was claimed to be 340,000 the most recent info I could find (2013).

Considering nearly every story now requires clicking through a 15 page slideshow to read, I wouldn't exactly call this Phoenix rising from the ashes. There aren't very many ads on the site anymore, which is a sign that outsiders don't feel those clicks are profitable.

This is the biggest issue for me--the slideshows.

I'm a huge HS sports fan, so "boycotting" them was never something I was going to do. But I do use ad-blocker--which hurts every website, but my machine runs many multiples faster with it turned on, so screw em. lol

But the slideshows are insufferable. The only manageable way to navigate the site now is to hover over the slide show and click the slide you are interested in--the weekly Top 20s as one example.
 
Same. I've been running ad blocker for years, so they haven't gotten a cent from any of my clicks in the first place.
 
Follow up question. Does anyone know whether they measure clicks per article? That's the only way a boycott from this site would make any difference. A big drop in Politi's numbers, if they are indeed measured on a standalone basis, might make a difference.
 
from Quantcast.com -

"
rivals.comSite
rivals.com reaches over 346K U.S. monthly people.The typical visitor rents cars from Avis, shops at Kohl's, and watches QVC."
 
I have no issue if people dislike the Ledger and choose to ignore it - what I find really annoying, though, are those who post headlines and excerpts from SL articles, but fail to include a link. Annoying and a violation of site rules.
 
** I started using Quantcast.com to verify the numbers on my website and took a glance at some Jersey sites. The NJ.com numbers can be found here.

According to Quantcast (if I'm reading the numbers right), NJ.com has 12.9 unique visitors each month and 27.9 visits total. That sounds like an average of about 2 visits per month for each unique visitor.

For a newspaper site, that sounds pretty terrible. If I'm running a daily newspaper site, I want my readers to be coming back daily (or at least more than twice a month). I don't know how that compares to other news websites, since I couldn't find numbers for other sites on Quantcast.com.

But if I'm an advertiser, I'd be real concerned about those numbers. It sounds like they have about 500K people who check the site daily, and 12.5 million people who click on a clickbait article and never return.
 
I have no issue if people dislike the Ledger and choose to ignore it - what I find really annoying, though, are those who post headlines and excerpts from SL articles, but fail to include a link. Annoying and a violation of site rules.

Actually doing that leaves Scarlet Nation open to legal action.
When the Star Liar and NJonLIE were opposing Stadium expansion they spun the positive facts into misinformation making those facts look like a negative and many SN members would post their thoughts about that BS while copying and pasting the misinformation in article and posting it on this board.
Advanced publications contacted John O and threatened to sue if links to the articles excerpts were taken from weren't included in the posts showing those excerpts.

I find it annoying that the liar and the onLIE site are considered a source of information by some SN members and defended as such.
They do put out info about RU FB and sometimes seem like they are unbiased, but you can bet you will find more misinformation and/or exaggerations about RU misdeeds than see the Liar or ONlie.com posting just the facts without spinning it into a disaster.
When there is something bad to report, those scumbag local media outlets milk it for all its worth unnecessarily dragging it on longer than it should be.
 
The biggest bull$hit line on this board is that "Yea, I boycott SL". Anyone on this site wants to read all they can about Rutgers sports, and what enemies of Rutgers are saying. For every poster on here that says they boycott SL, I'd bet 3/4 of them still click the links. I know I do, because SL isn't going anywhere, and the point was childish to begin with.
 
Sincerely doubt those numbers

Look, I don't work for SL snd never have. I just noticed the numbers and thought I'd pass them on because I've seen many posters think the paper would be going under shortly. The print paper may be in trouble (as most are) but the web numbers should be strong enough to continue.

For those who doubt the numbers, they come directly from the web server. They are accurate. I know because I'm using the service for my sure as well.
 
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