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The Big Ten Travels Well: How Rutgers' Athletics Affiliation Means Millions of Dollars For New Brunswick

I think this is great. New Brunswick is turning into a wonderful destination in NJ. Great restaurants, bars, shows, etc. Oh yeah, the Rutgers sports which is usually annoying and frustrating but at least there is some benefit coming from it.

It's truly incredible how much Rutgers has improved since I graduated in 1997.
 
I think this is great. New Brunswick is turning into a wonderful destination in NJ. Great restaurants, bars, shows, etc. Oh yeah, the Rutgers sports which is usually annoying and frustrating but at least there is some benefit coming from it.

It's truly incredible how much Rutgers has improved since I graduated in 1997.
I meant to say New Brunswick has improved but then again so has Rutgers.
 
Seems like NB has come a long way since the 90s and earlier. And DevCo has done a great job accelerating it even more in last 20 years.

I hope we see the day when George St and Easton Ave become a continuous , enjoyable walkable strip. Without the pockets of eye sores. Feels like it’s been slowly heading in that direction for 20 years. Might take another 20 to arrive there.
 
I think this is great. New Brunswick is turning into a wonderful destination in NJ. Great restaurants, bars, shows, etc. Oh yeah, the Rutgers sports which is usually annoying and frustrating but at least there is some benefit coming from it.

It's truly incredible how much Rutgers has improved since I graduated in 1997.
Not incredible. Maybe you were holding it back, just like Schiano is with the football team.
 
Like most economic impact studies down this number is likely way over inflated. Because the studies are down with an agenda they use bad assumptions. They love to use assumption that if it wasn’t for that event people wouldn’t have spent the money. So they assume if Fanily A spent $400 on a game if that game didn’t happen they sit at home. In reality likely would have spent that money in other forms of entertainment. They love to assume things like every visiting ticket sold is out of town money when in reality it often local fans of distant teams. They assume every hotel room sold would have been empty otherwise completely ignoring that maybe another even might have filled those rooms but was not held because of the prior event.
 
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Good article. It focused just on downtown New Brunswick but the economic impact of RU sports extends quite a ways beyond city limits to the many hotels on all of the major roads approaching Rutgers and New Brunswick. It would be interesting to see an article that covers the wider area.
 
FWIW, economic impact studies use a multiplier - basically showing how money spent on activities/events ripples through the local economy.

For example, a caterer gets hired to provide meals for an alumni group. You don’t count just the value of the caterer, you also count the value of the caterer renting tables and chairs, buying food, paying employees, etc.
 
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Like most economic impact studies down this number is likely way over inflated. Because the studies are down with an agenda they use bad assumptions. They love to use assumption that if it wasn’t for that event people wouldn’t have spent the money. So they assume if Fanily A spent $400 on a game if that game didn’t happen they sit at home. In reality likely would have spent that money in other forms of entertainment. They love to assume things like every visiting ticket sold is out of town money when in reality it often local fans of distant teams. They assume every hotel room sold would have been empty otherwise completely ignoring that maybe another even might have filled those rooms but was not held because of the prior event.

While the impact on the overall economy might be overstated the same probably is not true for New Brunswick. The $400 that the family spent would likely have been spent elsewhere.
 
New Brunswick is growing by leaps and bounds! Rutgers/ BIG affiliation is huge!
The helix project and the Rutgers Cancer Institute are just the latest pieces to the puzzle.
Eventually it will all be tied together and our short term pitfalls: (NIL, weak attendance, facilities, more exposure). They will all go away.
Then we’ll have a whole new set of issues.
I can’t wait.
Wake the sleeping giant!
 
Good article. It focused just on downtown New Brunswick but the economic impact of RU sports extends quite a ways beyond city limits to the many hotels on all of the major roads approaching Rutgers and New Brunswick. It would be interesting to see an article that covers the wider area.
To your point, I reserved a hotel room near Metuchen before the UCLA game and the rate was $20 higher per night than normal.
 
New Brunswick is growing by leaps and bounds! Rutgers/ BIG affiliation is huge!
The helix project and the Rutgers Cancer Institute are just the latest pieces to the puzzle.
Eventually it will all be tied together and our short term pitfalls: (NIL, weak attendance, facilities, more exposure). They will all go away.
Then we’ll have a whole new set of issues.
I can’t wait.
Wake the sleeping giant!
I once had your enthusiasm. But as I got older I've come to realize, "It's never going to happen for Rutgers Football". 2006 was a mere pimple on the ass of time.
 
I once had your enthusiasm. But as I got older I've come to realize, "It's never going to happen for Rutgers Football". 2006 was a mere pimple on the ass of time.
Let me ask you, In your wildest dreams did you ever think we would play USC in the Coliseum and it would be a conference game?
Were getting to big to fail!
 
To your point, I reserved a hotel room near Metuchen before the UCLA game and the rate was $20 higher per night than normal.
Not only the higher price because of higher demand.. those people that normally would have rented the room with no affiliation with a Rutgers game still have to stay SOMEWHERE nearby.. in state. That economic revenue is not lost because of visiting fans.. it is moved elsewhere nearby in the region and that helps New Brunswick as well. The visiting fans spending is truly an ADD to the area in and around New Brunswick/Piscataway.

Of course, people here suggesting fans stay in NYC and train down for the game only does not help.
 
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Of course, people here suggesting fans stay in NYC and train down for the game only does not help.

Doesn't help as much but it does help. They spend, even if it's only for a meal or souvenir, and also reduce NJ Transits need for subsidies and/or fare increases.
 
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