Many know Schiano invented the “block R” in his first stint as part of his build, saying we didnt even have a single “logo”. Since then the current “R” has become recognizable with all athletic programs at RU, including Camden and Newark, and the magnets on cars everywhere.
The one thing that separated us from universities like Michigan, Purdue, Michigan State etc. is that our “university” logo was different than the athletics mark.
Well, it’s official, for once someone at the university “gets it”, and as of this month, the university is officially adopting the “block R” along with a modern typefont as the official university logo.
I personally love this, it just feels right and makes us recognizable everywhere. Gone is the “swoosh R” and that font. Here is the site that talks about it and shows how the individual school logos will be updated to include the block R, and also the banners on the light poles around campus have been updated from the old “swoosh R” font to the new logo, the “R” with the modern font “Rutgers” below.
communications.rutgers.edu
The one thing that separated us from universities like Michigan, Purdue, Michigan State etc. is that our “university” logo was different than the athletics mark.
Well, it’s official, for once someone at the university “gets it”, and as of this month, the university is officially adopting the “block R” along with a modern typefont as the official university logo.
I personally love this, it just feels right and makes us recognizable everywhere. Gone is the “swoosh R” and that font. Here is the site that talks about it and shows how the individual school logos will be updated to include the block R, and also the banners on the light poles around campus have been updated from the old “swoosh R” font to the new logo, the “R” with the modern font “Rutgers” below.
Rutgers Logos, Signatures, and Visual Identity |Communicating about Rutgers
Get the Rutgers logotype and signatures, access the signature generator, understand the Rutgers visual identity system.
