Yeah.. looked like Gio brain fart. The back sets up on either side to help pick up the rush. Gio just probably prefers faking to his left, where he might see the blind-side pass rush coming.
But as for the 1st play.. is Hicks really the guy we want taking it wide? Didn't we spend all the off-season talking about Hick's North-South bruising running style? And the play call itself.. you know the D is going to be super-hyped on the 1st snap. That's when you try a simple play-action. These long-developing plays just give the team with superior talent MORE opportunity to out-athlete their opposite numbers. It is not rocket-science. This was just a bad situational play call.. one of many.
Chess and checkers are both played on the same board. We are playing checkers and telling people its chess... and that we don't have the right pieces.