Interesting article on the shifting landscape of college football from South to North. Interesting how aggressive Michigan is with soliciting donations from non alums. It's good to be in the B1G. There's even a Rutgers mention!
Through expansion, the Big Ten has cornered big markets like Los Angeles (USC and UCLA), New York (Rutgers), Washington, D.C. (Maryland) and Seattle (Washington). Those big markets plus the long-standing ones like Chicago, Detroit and Minneapolis give Big Ten schools fertile financial grounds to solicit donations, NIL deals and partnerships.
Through expansion, the Big Ten has cornered big markets like Los Angeles (USC and UCLA), New York (Rutgers), Washington, D.C. (Maryland) and Seattle (Washington). Those big markets plus the long-standing ones like Chicago, Detroit and Minneapolis give Big Ten schools fertile financial grounds to solicit donations, NIL deals and partnerships.
The Big Ten's weaponization of clean cash -- and lots of it -- is shifting power dynamics from South to North
The Big Ten can pay players now -- guilt-free. Does it mean the end of the SEC's utter dominance?
www.cbssports.com
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