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Buy a beer, support NIL

Happy Hour Drinking GIF
 
Malt-forward means it qualifies as a breakfast beer. Just sayin’.😂🤔
It’ll be interesting to see if it will appear in the locker room at our beer league hockey games. It’s in PA but there are Rutgers grads who play. That will definitely depend on availability.
 
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a little birdie told me there was a Geo Baker sighting at Pete Marston's place , and sounds like he hasn't lost a step!
 
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Huh? Stop by our tailgate and I will be happy to show you any and all beer styles qualify for the breakfast beer category.
Yes. Early games make that a reality. But I’m not planning on attending the Northwestern game.
 
Great idea! I was all for selling beer at the stadium and 90% of posters thought it would ruin the college game day experience.
It maintains the pregame tailgate buzz

I’ll buy a tall-can brew on my way to my seat and def before the 2nd half. Maybe smother one in between.

If not, it’s a buzz kill and makes me think of going back to the lot
 
Bought some already and going to get some more for the tailgate.

How much goes to NIL?
 
No buy rites where I’m at now, maybe I’ll borrow my bro’s truck and drive to the Lodi store, I’ll call first. Kind of hard to find this beer in Jersey
I agree. I've checked a few places in the Wyckoff, Franklin Lakes, and Wayne area as well as Wegmans & Bottle King in Parsippany and come up completely empty. Was hoping to have some for our tailgate tomorrow but seems unlikely at this point.
 
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These guys are clearly not Rutgers Marketing majors. Smart win - win move for their business and for the NIL playing to fans who can help for the same cash they are already paying.. nice move. I hope it is s a Red Ale.
 
These guys are clearly not Rutgers Marketing majors. Smart win - win move for their business and for the NIL playing to fans who can help for the same cash they are already paying.. nice move. I hope it is s a Red Ale.
If you read the description on the can it is.
 
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cool if they could alter their graphics to have players NIL..you know the ORIGIANL thing as collectables. At least Players names and numbers, etc.
 
Apb preferred to not say the cut due to other similar partnerships they have with nonprofits etc.

We will continue to keep finding ways for student athletes to be supported
If I'm buying a beer because of where the money goes call me old-fashioned but I wanna know where the money goes.
 
If I'm buying a beer because of where the money goes call me old-fashioned but I wanna know where the money goes.
It’s going to APB and to RU student athletes. The split is kind of inconsequential unless there is another brewery with an RU NIL deal. If it’s one percent that’s still more than any other brewery is kicking to RU athletes.
 
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If I'm buying a beer because of where the money goes call me old-fashioned but I wanna know where the money goes.
I hear ya and I don’t disagree. It’s something I argued, but as someone just said above, would rather have someone doing something than nothing at all.

If anything, i think the biggest part of the partnership is that it creates more awareness of ru collectives, plus shows business owners the creativity that can happen with NIL. This partnership will lead to more partnerships
 
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