These are National teams, & winning certainly does matter. The Women's team certainly has brought more credit & prestige to the US over the last decades than has the Men's. That result has great value. In fact that is the goal of the National teams--to win. The Women have & the Men haven't.You keep ignoring this fact. These teams are not playing for bottom line, profit making corporations. Equating this situation to the WNBA vs the 76ers is a false analogy. And I didn't mention social justice. Not that social justice stuff & social justice isn't a laudable goal for any society. The Women win & have won on the biggest International stages, in fact they have overall been the World's top team for a very long time. The Men aren't even close. Time to pay up.