If the academic people like Killingsworth want to fight this so hard. The one single piece of proof anyone needs to show them is this ....
Prior to 2005 RU invested at rock bottom like levels to athletics. We ended up cutting sports and just about every time was awful and had been awful for decades. Any NJ athlete offered somewhere else would go.
Then - seemingly with its arm twisted by Schiano threatening to leave - RU finally invests in football with the Hale Center and Stadium Expansion. Football all of a sudden starts getting better (some can argue that was the coach not facilities - I would argue it was both).
10 years later ........ the return on that relatively small investment has directly been increased admissions standards, record high private donations, incredible increase in visibility and marketing for the school AND HERES THE BIG WHAMMY - GETTING INTO THE BIG TEN. All because we invested in one sport !!!! Do that a couple times over (football again plus other sports) and wait 10 years and I would bet RU as a whole immensely benefits !!!