So I have done food shopping at this place for a little over a month and am reporting back as promised.
Basically, they have a big selection of items but they really markup the prices on healthier choices, which hurts me because I shop healthy. They have a great variety of red meats but their chicken tasted rubbery sometimes and their milk would go bad after about a week. Parking isn't a problem, I was able to park on the street every trip but one and the deck was no biggie. They have some good deals on a few items but are more expensive than Shop Rite on about 90% of the things I would get. They obviously have a large selection of asian and spanish items, and they sell wine and spirits in the store too (nice perk).
I came away thinking they can take some of Stop n Shops business in Somerset or maybe to pick up tailgating items but I don't see myself going here every week unless I'm in a hurry or I need a bag of items. The products are marked up too much compared to Shop Rite and not all of the every day items are as good. Lastly, playing music on the spanish station isn't doing anyone any favors. They don't need the locals, they need the yuppies. The locals can just walk up the street to the bodega on French St.
It's not a terrible place and I want it to succeed but they make it hard for me to shop there when I know I am paying more on almost every single item I buy. Maybe Shop Rite is just too good. Maybe they need a Shop Rite in New Brunswick to solve the problem?