For years (under Lawrence, McCormick) I thought that everyone at Rutgers had their collective heads in the sand. Denial about everything - fund raising, sinking US News ranking, a deteriorating College Ave campus. Now it seems that the admin is coming clean - lamenting how badly we stack up against our Big 10 rivals in virtually everything. One of the recent Alum Mags had an excellent article . I think this is a healthy change. Just convincing every non-contributing alumnus to send in $10 a year would be a start - $10 to help Rutgers compete Academically and Athletically in the Big 10.