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NIL: I don't get it

DocRU

All Conference
Gold Member
Dec 28, 2002
3,582
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In 2014 Rutgers made the cruise ship, joined the best conference in America, ensured the future. Now NIL comes along, and all of a sudden we're doomed. Don't get me wrong, I know the ground rules here. NIL money cannot come directly from the schools to players. But it still doesn't make sense to me. Media giants are paying millions of dollars a year to Rutgers so we can build facilities, hire coaches, improve the infrastructure. But we have no players to put in these facilities? You're telling me that media advertisers are paying millions of dollars to a conference that has its worst team in the biggest market? Are they happy when all those TV sets are being turned off mid 2nd qtr when RU is down 28-0? I ask you, Is this a sustainable business model? Or can Rutgers be the Pittsburgh Pirates of college football? You know, sit back, collect the millions, and not care about the product. Stadium can be Covid empty, and Scott Goodale can be the Head Coach in his spare time after wrestling practice ends.
Pat Hobbs said his job as AD basically comes down to turning dollars from donors into victories. But the serious money comes from the media rights. How does he change those dollars into victories if he's prohibited from paying his employees (players)?
I don't get it. Something has to change.
 
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