I have used this process several times (because otherwise, you don’t know whether it’s a good deal):
- go online and find 3-4 dealers in your area that have the car in inventory that you want
- call one and ask for the internet manager (it may be listed on the website)
- tell them you want their best “out the door” monthly price based on parameters (xx months, how much out of pocket—maybe 0 to $2000, miles per year)
- tell them you’re calling 3 or 4 dealers with the car in stock, and whoever gives the best price will get the business (you could also throw in that if the first one is only beaten by a few dollars, they will get the business for having a good price out of the gate)
- call the other 3 but don’t say the prices you’ve received
- get the best two to play off each other (one will usually tap out)
- when you eventually go to the dealer to pick up, be prepared to walk out if anything changes
This process usually takes any where from a half day to a day or so, but has been effective. I’ve done it on more than 5 cars over the years.
Unfort, a lot of places wont allow their BDC (Internet dept) to give "lowest prices" over the phone. They all want you in the door.
My move is based on a decade in working in dealerships. It sounds absurd, but follow along
Find the dealer w the car you want in stock. Also, find other dealerships near by with the same or very similar vehicle. Call and verify its in stock and make an appt to come see it. You've now brought more people into the mix who want to see your deal go through. The person who took your call will probably get a small bonus if you show up for your appt, and also make $$ if you buy a car.
Test drive the car and be sure to park it right in front of the dealership. In a perfect world, near the desk of your salesperson.
If you want the car, let your emotion show to your sales person. Negotiate a good price. When you have what you think is their best price, start having reservations on the price. Tell them you want to stop by a few more dealerships to see if they can beat the deal. At this point, the salesman will give you an absurdly low price to go shop around with. When you have this, never leave the lot!
The other dealerships will never be able to compete with the price you were given out the door, and when you go back to the original dealership they will come up with a litany of reasons why they can no longer meet that price. The rebate is no longer there, that vehicle has a deposit, you no longer qualify for X, etc. This process is called breaking your legs, and its a shitty old school technique a lot of sales managers still use.
But you never left the lot. You went outside and looked at the vehicle and decided you wanted to buy it right now.
Be prepared for the sales manager to be irate. The vehicle is right in the front. The rebates didnt change in 15 mins. You'll get the price you want, but get ready for them to try to f you in financing.
Independent of this strategy, people dont realize that the finance manager often pulls in more money for the dealership than the actual sales process. When people get in the finance "box" theyre often exhausted from negotiating and have a warm face in there ready to get them on their way. Unfort., this person will find any which way to tack on fees to you. Warrantees, higher interest rates, etc. Dont fall for it. Know your credit score. Know what rates are being given by the dealer lending companies.
Buying a car is a terrible experience. Carvana tried to reinvent the process, but theyre 12 - 18 mos from going belly up and flooding the used car market with vehicles