“Ticket sales and usage for Badgers games at Camp Randall Stadium have been on the decline in recent seasons, even before the coronavirus made some spectators skittish about returning to the bleachers in 2021.
The number of tickets distributed
has fallen in four consecutive seasons, from a per-game average of 75,944 in 2016 to 70,829 in 2021. The average ticket scan count, a representation of the number of fans in the seats, went from 69,052 to 57,548 in the same time.
The 2021 home schedule included games against Michigan and Iowa, two of the Big Ten opponents that have produced the highest average scanner totals at Camp Randall since data collection started in 2006. The 2022 home opponents are Illinois State, Washington State, New Mexico State, Illinois, Purdue, Maryland and Minnesota.”
UW may have trouble selling those seats with a poor quality home schedule this season.