JFC...no one is attending Rutgers because 'the football team is great'. anyone who thinks that is in first grade at most.
It doesn't matter to HS students and their families what conference the university is in. Having a big time sports program may matter, but not the conference. Cost matters too, which is why more in-state kids choose the home state school than choose other state universities.
More NJ kids go to RU than go to NC St, or to VT, or to South Carolina, etc not because our football team is great or because of our conference or because of rankings but because of the significantly lower cost.
That would not change if VT became a top 40 school, for example.