Where are you getting the information that the SEC has more viewers. I've read that in 2024 that the B!G will have 52% of the CF TV markets. The rest of CF has the remaining 48%.That doesn't quite tell the entire story. The SEC has more viewers; but the Big Ten's viewers are worth more on average to advertisers. A homeowner in NJ or Maryland will generally have more disposable income than a homeowner in Arkansas or Georgia.
The B1G is in 2.5 million plus markets NYC, Philly, D.C. Baltimore, Detroit, Cleveland, Cincinatti, Columbus, Indianapolis, Chicago, Los Angeles, Seattle, Portland, Minneapolis, Milwaukee and on and on. I know I've probably missed a few. The SEC is nowhere close to the TV viewership
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