As I posted yesterday, Rutgers-Camden student with a B average can transfer to New Brunswick. But that is not a big talking point for the Camden campus. After all, it's also possible to transfer to New Brunswick from Rowan or from a community college. And there are students who, for one reason or another (usually family), want all four years of college in South Jersey. Rutgers-Camden ought to have the advantage over Rowan in getting those students because, after all, it's Rutgers. But the two schools have just about equal admission profiles.
I mentioned one reason above; there's a persistent belief that Rutgers-Camden is only a two-year school. But there are others. Suppose one wants to become an engineer. Rowan has an extensive engineering program. Rutgers-Camden can only offer a two-year pre-engineering program that leads to transferring to New Brunswick. If you want to be an engineer and need to stay in South Jersey, Rowan is a better choice. Or suppose you want to become a school teacher; Rowan has a much more extensive education program.
For whatever reason, Rutgers' central administration does not want to make the investments in the Camden campus that would enable it to out-compete Rowan for students seeking to be in South Jersey for all four years of college. Maybe the biggest reason is that the Camden campus is a 75-minute drive (the Newark campus is only a 40-minute drive) and out of sight is out of mind.