I think you're confused as the red, white & black helmets don't cost anywhere near that but the battlescarred do.
I see the white helmets online for about $160. They say "same helmet worn on the field." How different are these from the actual ones they were selling on Saturday?
http://www.thespeedycheetah.com/pro...yvODZjP48-30Wgs5IX9OrrkU1GtZE08ouqxoCPy7w_wcB