Good read.
Surprising season ticket sold has only marginally increased. Given the message boards optimism I thought that would carry over. I wonder if there is any football spillover where football 1st and basketball 2nd fans dropped all Rutgers tickets. After many years I dropped football tickets, but I am BB 1st and FB 2nd.
Optimism is only for those in the know (the diehards). For everybody else (including RU grads), we still suck. Whenever I talk to alumni friends and strike an optimistic tone, they look at me like I’m crazy.
3,100 season tickets for a Big 10 hoops team is still pretty pitiful. I'm amazed that they can't do better after playing some competitive and entertaining basketball at the RAC last season. Not sure who is in charge of marketing, but I suspect that they need a wake-up call.
We sold out half of our big ten home games last year going 14-17 and finished 11th/14th. Youll see the RAC rock this year as long as we exit OOC play with no more than 1 lossIts truly mind boggling that a major state university playing in a power conference can't sell out a 8000 seat arena .Perception truly matters in sports and the public in NJ won't support losing teams.The die hards are such a small subset of fans needed to sell out the RAC.The culture of winning is still a work in progress.
100% accurate. The RAC opened in 77-78 and from that year until Young left after 84-85 we made the Sweet 16, another NCAA and two NITs. We had players such as Bailey, Hinson, Battle, etc and never came close to filling the building on a consistent basis.We never have consistently sold out this building why do people expect this now .
The opponents we played at home were a little bit different back then, Rutgers had probably a couple 100k less living alumni, and the whole landscape for Rutgers Athletics was different as we were not in a big time conference.100% accurate. The RAC opened in 77-78 and from that year until Young left after 84-85 we made the Sweet 16, another NCAA and two NITs. We had players such as Bailey, Hinson, Battle, etc and never came close to filling the building on a consistent basis.
I wouldn't blame marketing. As a marketer myself if the product is subpar no matter how good you market it, it's a tough sell especially when there is a time commitment to each event. Trust me it's a lot harder than it looks, although I have not really seen any marketing my way for RU season tickets, so I would assume it may be a marketing error on their end when looking for target audiences.
Sorry just went full on marketing nerd there for a second...
3,100 season tickets for a Big 10 hoops team is still pretty pitiful. I'm amazed that they can't do better after playing some competitive and entertaining basketball at the RAC last season. Not sure who is in charge of marketing, but I suspect that they need a wake-up call.
The season tickets are not a litmus test because games are on Tuesday, Wednesday and not every Saturday or Sunday, when people can get to the games. Seton Hall and their season ticket sales are no different.
There are plenty of other options vs paying for more than half of your season tickets for games that take place in November and December.
Once New Year's Day rolls around, there's 2 plus months in the season and 9 home games left, plus 1 weekend non home game at MSG. 9 home games in 2 months seems like a lot but in actual value, it's not.
Make the NCAA tournament and the number doubles.
And to think I applied for a marketing position within RU's athletic department and they didn't even bring me in for an interview....... That one hurt the mostI get that the product has been lousy. But last year was mediocre and this year should be better. Having said that, you addressed part of my concern. I've seen very little marketing at all, which makes me think that marketing (or lack thereof) is part of the problem.
The 100 & 200 should be sold out with full season tickets already.
Mediocre? 7-13 in-league, and then a loss in the first round of the tournament for 7-14. Mediocre? If true, then a .500 league record would be outstanding. Now, RU certainly showed signs of improvement. And there are reasons to think things will get better in the future. Maybe this year. But last year they were still one of the worst teams in the league. Only two league teams had worse records. It ain't marketing. It's the product--particularly given what the product has been for a quarter of a century. Win, and they will come.. . . But last year was mediocre and this year should be better. . . . .
Why should 200s
Mediocre? 7-13 in-league, and then a loss in the first round of the tournament for 7-14. Mediocre? If true, then a .500 league record would be outstanding.
With the amount of students, alumni and the large number of hoops fans in Central Jersey, it should be easy.
Mediocre is pretty spot on actuallyMediocre? 7-13 in-league, and then a loss in the first round of the tournament for 7-14. Mediocre? If true, then a .500 league record would be outstanding. Now, RU certainly showed signs of improvement. And there are reasons to think things will get better in the future. Maybe this year. But last year they were still one of the worst teams in the league. Only two league teams had worse records. It ain't marketing. It's the product--particularly given what the product has been for a quarter of a century. Win, and they will come.
I think part of the reason the season tickets didn't spike is there are lots of people who won't go to every game but still feel it will be easy to just buy single game tickets to the games they want to see and might be planning on coming to more games this season just not going for the season tickets
secondary market has a big influence here.
Winning will take care of everything....secondary market prices would be higher than ticket prices
People who want to go to a specific game wont be able to
pent up demand will make people be forced in to buying season tickets
I think part of the reason the season tickets didn't spike is there are lots of people who won't go to every game but still feel it will be easy to just buy single game tickets to the games they want to see and might be planning on coming to more games this season just not going for the season tickets
Partial plan sales have increased. That being said, the fact that we play in an Indiana high school size gym and can’t sell out every single game in a state with NINE MILLION people is terrible. Would it kill us to run some ads on News 12? If Jerry’s Stucco and Quicky Plumbing can afford it, we should be able to.