SEIU. Is there anything it can't ruin?
The TV media was long losing ability to influence masses. Sports were only thing people watched TV for en masse.
When the NFL started (2008) with the month long cancer drives, and had every high school team wearing pink socks, the various political/economic actors saw sports as a place to insert themselves and get traction. The billions of dollars sloshing around in college sports were a lure of course but so was the ability to insert focus on agendas. I knew the pink socks thing would turn football started into a circus. No surprise the push began with Northwestern since Chicago is Mecca for organizers.
CFB aggravated all this with ridiculous salaries for overrated coaches while adjuncts were sleeping in their cars, and kids were getting knees wrecked while getting penalized for free hamburgers and such
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