It doesn't really happen that way in college football because football cleats only have one purpose, while some basketball shoes are a must have "fashion statement".
In football the inducements comes from boosters and sometimes coaches. If you haven't already done so, buy a copy of "A Payroll to Meet: A Story of Greed, Corruption, and Football at SMU". It is a great read on what happened at that school.
Or watch the ESPN 30 for 30: Pony Excess which is a pretty good Cliff Notes version of the book.
