A variety of NIL that has emerged recently in the apparel brand landscape is the brands themselves issuing NIL deals to the top athletes at different universities they have apparel agreements with.
www.on3.com
This past year Adidas signed NIL deals directly with Jalen Hood-Schafino, Trayce Jackson-Davis and Gradey Dick, with JHS and Dick considered 1st round NBA draft locks and TJD likely to be drafted as well. Hansel Emmanuel has a huge social media following and is playing D1 basketball despite only having one arm.
Additionally, Nike has signed some top high school players to NIL deals (Bronny James and DJ Wagner among others).
Now why is this important? We’ve seen how difficult it can be to raise money for NIL the traditional way (ie donors paying directly/through collectives for kids). These apparel brands have a mutual interest in your players succeeding and its much easier to keep that relationship as they progress to be professionals than to have to create that relationship from scratch.
Ace Bailey and Dylan Harper are very likely to be lottery picks when they decide to declare and imo both end up at Rutgers. Thats a HUGE selling point to apparel deals and I wonder if something like the JHS/TJD NIL deals can/will be discussed in our next apparel agreement (not specific athletes, but allotting a certain amount of money to be allocated to athletes at the university, or an understanding that those types of deals would be available to athletes if they wanted them).
How 1-to-1 Adidas NIL deals may reshape college athletics' lucrative apparel landscape
IU basketball players Trayce Jackson-Davis and Jalen Hood-Schifino were among a small group players to land individual partnerships with Adidas.
www.indystar.com
Adidas expands footprint with NIL deals with 4 top college basketball stars
Adidas has executed NIL deals with Hansel Enmanuel, Gradey Dick and Trayce Jackson-Davis and Jalen Hood-Schifinio.
This past year Adidas signed NIL deals directly with Jalen Hood-Schafino, Trayce Jackson-Davis and Gradey Dick, with JHS and Dick considered 1st round NBA draft locks and TJD likely to be drafted as well. Hansel Emmanuel has a huge social media following and is playing D1 basketball despite only having one arm.
Additionally, Nike has signed some top high school players to NIL deals (Bronny James and DJ Wagner among others).
Now why is this important? We’ve seen how difficult it can be to raise money for NIL the traditional way (ie donors paying directly/through collectives for kids). These apparel brands have a mutual interest in your players succeeding and its much easier to keep that relationship as they progress to be professionals than to have to create that relationship from scratch.
Ace Bailey and Dylan Harper are very likely to be lottery picks when they decide to declare and imo both end up at Rutgers. Thats a HUGE selling point to apparel deals and I wonder if something like the JHS/TJD NIL deals can/will be discussed in our next apparel agreement (not specific athletes, but allotting a certain amount of money to be allocated to athletes at the university, or an understanding that those types of deals would be available to athletes if they wanted them).
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