You’ve never been conditioned to understand that college athletic fans have dual roles. We are investors as well as consumers. Any success that materializes is a reflection of our support, or lack thereof. Michigan, Ohio State, and Penn State fans understand this very well, as does the Maryland fan who invested $10M in their basketball program. It’s time to pony up or shut up.No company that I've worked for ever found success by blaming the consumer for them not purchasing the product.
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