They cherry picked dates including a women’s World Cup. Which obviously draws more eyes than a friendlyIn 2019, CNBC reported:
According to The Wall Street Journal, U.S. women’s soccer games have generated more revenue for the USSF than U.S. men’s games over the past three years, and according to Nike, the 2019 women’s stadium home jersey is the top-selling soccer jersey, men’s or women’s, ever sold on Nike.com in one season.
[I have no idea if this is still true, but it's an interesting fact.]
https://www.cnbc.com/2019/07/10/us-...world-cup-final-was-higher-than-the-mens.html