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NCAA Revenue Sharing

In 2019, CNBC reported:

According to The Wall Street Journal, U.S. women’s soccer games have generated more revenue for the USSF than U.S. men’s games over the past three years, and according to Nike, the 2019 women’s stadium home jersey is the top-selling soccer jersey, men’s or women’s, ever sold on Nike.com in one season.

[I have no idea if this is still true, but it's an interesting fact.]

https://www.cnbc.com/2019/07/10/us-...world-cup-final-was-higher-than-the-mens.html
They cherry picked dates including a women’s World Cup. Which obviously draws more eyes than a friendly
 
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The US soccer issue was not as you described.

The men make their living from the club they play for, with decent salaries and the club handling any injuries, so the USSF paid them like contractors. They got a set fee when they made the squad for a USMNT game, and that was it. There are no guarantees.
Yes. And the broader point is that the courts have been OK with paying individuals differently based on the revenue they earn for their organizations. Golf is another example. Make football and basketball players employees and you can pay them based on what they earn. They may unionize, but so what, universities deal with all kinds of unions already.
 
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As detailed by the Athens Banner-Herald, Georgia will pay the full allotment of $20.5 million, with football players getting $13.5 million of that. Men's basketball will take around $2.7 million, women's basketball $900,000, and other sports will get the remainder. Georgia will spend $2.5 million on new scholarships.

At roughly 66 percent, Georgia will be below where most expect major football schools to be in its so-called salary cap. Most around college football expect schools to allot 75 percent of their $20.5 million toward football.



 
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