Northrop commercial
- Thread starter theRU
- Start date
Because I don't have the inclination to "explain" something that, by definition, requires no explanation.
Your question was a fundamental troll. If you had any kind of perspective, whatsoever, my initial answer - that N-G isn't just a "defense contractor" and that companies don't advertise solely to sell product, would have been more than sufficient. Instead, you chose to double down on being obtuse.
Last edited by a moderator:
their technologies go beyond military applications, they have many applications in other markets, like IT, healthcare, etc, they have solid communication assets
Pretty sure the correct answer has a lot to do with hookers and blow.
Northrop Grumman Corporation is publicly traded - NYSE
- while some might think it a waste of money, there are corporations that will run corporate identity advertising for the purposes of increasing awareness in the greater investor community.
It is a little like those general corporate image ads that are running on TV now for GE - the ones with the guy who is telling his friends & family that he has gotten a job with GE as a "developer" - and how he will work on product for healthcare , transportation, communications .
- while some might think it a waste of money, there are corporations that will run corporate identity advertising for the purposes of increasing awareness in the greater investor community.
It is a little like those general corporate image ads that are running on TV now for GE - the ones with the guy who is telling his friends & family that he has gotten a job with GE as a "developer" - and how he will work on product for healthcare , transportation, communications .
Political in support of their next generation bomber contract they won over the team of Lockmart and Boeing. It is an add to get their name out there and make sure people know who they are. It helps them in protecting the award over the expected protest of the contract. Don't ask me how I know but it's true.
So let's see... you've now gone through two specific incidents of name calling ("d-bag", "a-hole"), and all I did was - in your opinion - not answer your question to your satisfaction?
And I'm the one with the problem?
I probably should have simply pointed out that you had a hidden (but poorly disguised) agenda in asking the question, and left it at that. But no matter.
Others have correctly pointed out N-G's business diversity. To their point, I will add this - the primary target of their ad campaign is their future workforce. Football broadcasts are a good place to reach that demographic.
Google - "Long Lifecycle Issues for Defense Contractors" is you'll learn. Costs of buying Ads (even a superbowl ad, as Northrop has done in the past) - is minuscule vs. the potential benefit of having brand awareness in the minds of any decision maker in the military-industrial complex's production chain.
There are plenty of companies like NG that don't advertise, so the benefits of advertising aren't as obvious as you want to make it seem.
I'm curious to know which companies you have in mind.
GE advertises - in fact, they've had recent campaigns touting the fact that they are the world's leading manufacturer of jet engines. To the OP's point, why would anyone care that GE manufactures jet engines?
Lockheed Martin has run TV ads in the recent past, as well. Off the top of my head, I don't think that General Dynamics has advertised on television per se, but they have run ads for Gulfstream, which is one of their subsidiary operations.
I was thinking GD, Raytheon, Lockheed (I didn't recall seeing adds by them but maybe I'm wrong).
Lockheed Martin has definitely run TV ads in the recent past - their "We're engineering a better tomorrow" campaign might ring a bell.
You're probably right about Raytheon. They're a pretty dark operation, overall.
Similar threads
