Thank you for posting the link. I do recall reading this but it didn't register with me, perhaps because I think some of your points are out of context or at least not fully in context. First of all, let me say that I do think there is a place for advisors for many people, providing the advisors follow the principles outlined in white paper (appropriate asset allocation, cost effective implementation, rebalancing, behavioral finance or keeping the course, spending strategy, and net total return focus rather than income focused). I would encourage those interested to read this white paper themselves. You say it is "interesting that cost is only good for 45 basis points but behavioral finance is up to 150 bps." You don't mention that their 45 bps is calculated by moving from the weighted average ER of all funds and ETS to lower cost funds and that the delta is significantly higher if you consider "...total investment cost which includes sales commissions and 12b-1 fees." So for those advisors that sell funds with loads, higher expense ratios, and/or 12b-1 fees, cost can be much more significant and undermine the entire value proposition. In this white paper, Vangaurd is recognizing the value of advisors in some circumstances and encouraging them to embrace core Vanguard values--including but not limited to low cost products--that will benefit the investor and the advisor in the long term. As you know, Vanguard offers advisory services itself, which follow the aforementioned principles. I don't disagree that advisory can be helpful for many. If I were a FA I would embrace these Vanguard principles and build my business accordingly instead of pushing back on them or selectively citing their research to meet one's needs. Just my opinion, of course.