Finally got time to read the article. Some quotes and thoughts:
“
Listen, you want to give $2, $3, $4 million dollars for a building, your name is on a building. You get a plaque. It’s there forever. It doesn’t really work that way with athletes.”
--I have voiced this issue in the past. It's less about the name on the building or the plaque, which is nice, but seeing a tangible, lasting result of your donation. A donation to attract a star recruit is ephemeral and is at best a 50/50 proposition for seeing a tangible positive result and ephemeral, lasting for less than a year to up to 5 years.
"But the emergence of collectives has also created and attracted a type of non-traditional donor
who relishes accessing student-athletes more directly. . "
--Have zero interest in access. Even at the pro level, many of us couldn't care less about meeting/greeting an athlete. But some people really enjoy this access.
"Collectives are starting to figure out ways to reward donors with items or experiences they value. Grove Collective athletes
will start participating in monthly eSports tournaments. . . "
--Less than zero interest in something like this, but for some donors this might be interesting.
"
Donors are stretched thin, often with their enthusiasm fickle, ebbing and flowing with the weekly Top 25 poll."
--Oh, the worries of the privileged top 25 teams. Then there are the donors of the programs like Indiana, Rutgers and Purdue, who feel like this trying to keep up with the top of the pack: