Athletics Launches R Edge NIL Marketplace - Rutgers University Athletics
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It should start with Jersey Mike's and SHI....if they want to get behind their naming investments (arena and stadium) what's it hurt to use a player in advertising (whether print, video, etc.) vs. a no name person that an agency recommends. Assuming it generates some interest it helps them, it helps by other companies seeing it being done that maybe they would opt to hire someone via NIL. That then opens the door where new recruits see the potential to get NIL while at RU...improves team...improves investment in naming of arena / stadium. The circle of life.It’s a good thing for the athletes. It’s a good thing for the school. Looking forward to businesses sponsoring ads featuring our athletes.
Same reason our RFund raising is fragmented and complicated. We very year it's tweaked and just gets more confusing.So what are we up to now? 4 different NIL things.
Why not just have everything be under one umbrella so it’s easy to direct willing participants to the right spot.
Because everyone wants to be the Big Umbrella owner. Just take a percentage of every deal cut under the little umbrellas, and hit the golf course. Great work if you can get it.So what are we up to now? 4 different NIL things.
Why not just have everything be under one umbrella so it’s easy to direct willing participants to the right spot.