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Shady Business with the ESPY's...

it is a stupid award show that mean NOTHING.

Seriously, who cares about who won what and why!

I didn't see it and why would I?

I would never watch ESPN for anything unless there was a Rutgers game on.
 
I heard Frank Deford on NPR a few months ago when the Jenner thing started to heat up. He talked about how he interviewed Jenner before the 1976 Olympics and how Jenner even then had planned out ways to monetize his celebrity and milk it for all it was worth even back then...which isn't a crime, of course, but does speak to the mindset of staying in the spotlight and being driven, at least in part, by money as opposed to being 100% 'for the cause'.

http://www.npr.org/2015/04/22/401223454/bruce-jenners-long-history-of-clearing-hurdles

From the story:

Jenner knew that Olympic gold medalists had one brief chance at cashing in. So he carefully plotted his path as if he were to win the gold. That context can help us to understand how savvy he is in approaching what appears to be a second great upheaval in his life: his alleged transition to becoming a woman.

Winning the decathlon meant everything to Jenner. He had signed up for a manager, but he made me keep the information in confidence. He told me bluntly: "If I handle myself well, I can work off it for years."

And he did just that: It was he, of all the U.S. Olympians, who was chosen for both the cover of Sports Illustrated and the Wheaties box. Then came some acting, game shows and reality shows. Without any particular talent, Jenner became what we call a "personality," just as he calculated he might. That's not cynical — it's just the image business.
 
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MikeRU & WhiteBus ==>
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..... Like announcing to the board that the sky is blue

WHAT???? Why the heck doesn't anyone tell me these things?
 
Wow! Such a shocking discovery. And the ESPYs were on ABC for the first time. Shocking I say...just shocking.

Geeze. Some people need to get out more!

It's always been broadcast on a Disney owned channel. But it was also broadcast on one of the most content starved days of the year, the day after the MLB All-Star Game. Make a little deal, pre-announce and you'll get massive ratings.
 
it is a stupid award show that mean NOTHING.

Seriously, who cares about who won what and why!

I didn't see it and why would I?

I would never watch ESPN for anything unless there was a Rutgers game on.

And this is a stupid discussion board.. why are you so bent of of shape because people are discussing this?
 
It's always been broadcast on a Disney owned channel. But it was also broadcast on one of the most content starved days of the year, the day after the MLB All-Star Game. Make a little deal, pre-announce and you'll get massive ratings.
Yes it makes sense that is shown on a Disney Channel because they created it and own it. But for the first time it was on ABC not an ESPN channel as they were reaching out to the non sports fans that are more interested in the Kardashians
 
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