Sports Illustrated Article mention on Nike Contract with RU
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Let's be real, Yale alumni are among the Masters of the Universe, and getting a monopoly on that school's gear and merchandise is a wise idea in terms of reaching the opinion-leader market.
When paying for these contracts, Nike, UA and adidas aren't just thinking in terms of the exposure of sports teams and their fans.
When paying for these contracts, Nike, UA and adidas aren't just thinking in terms of the exposure of sports teams and their fans.
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I guess it depends on how marketable you are. Rutgers hasn't done much recently to get a better deal. Win and stop shooting yourself in the foot first and a better deal will follow.
Yes, that deal goes beyond sports. And the reason we are mentioned is because we are in the same conference as Ohio state who they were talking about, so as a comparison. And the reason ours is low is because we were playing USF and Cincinnati on ESPNNEWS when we made the deal. Illinois is so low because they stink. Anything else?
A trained mule could address this. When that contract is up, the new contract will be for much more.
Our paltry Contract with Nike started on July 1st, 2012 and runs through 2017. That's 5 years for less than 6 million $$ total. Michigan's current Contract with Nike is $170 million over 5 years. Heck Cincinnati's contract with Nike pays double { $2.6 million per year} what RU gets.
We need to get those Yale mules down here to renegotiate our Contract.
We need to get those Yale mules down here to renegotiate our Contract.
Yes he does deserve some blame here and I'm not one to bash him, never have. Now I know this contract was signed in a dying Big East. But when compared to Cincinnati's contact, who is still stuck in the AAC this contract is pitiful. Especially when comparing media/exposure areas Ohio versus the NY/NJ metropolitan area. For a supposedly media savvy guy he dropped the ball here.
Hobb's is going to look like a genius because this next contract will easily quadruple what RU receives now. Which is great because the subsidy will decrease even more after 2017 once this crap contract ends. Next on the list, how to get out of that crappy naming rights deal. Might make sense in a few years to see if there's any interest out there and buy the contract out.
Quadruple ??? That will only bring us "up" to Yale money they now get with their Under Armour agreement.
In reality this Nike Contract should increase tenfold for Rutgers. To at least $8-$9 million per year.
Biggest Media Market in the United States by far.... One of the top 2 Football Conferences...... Prime TV viewership.
If Nike does not step up.... we call Addias and Under Armour.
In reality this Nike Contract should increase tenfold for Rutgers. To at least $8-$9 million per year.
Biggest Media Market in the United States by far.... One of the top 2 Football Conferences...... Prime TV viewership.
If Nike does not step up.... we call Addias and Under Armour.
Virtually every comment to this is on the mark. When will many of our fans take a cold, hard look at our perception outside of this site? Compare how many people follow Ohio State and us. Everything associated with a winner becomes a winner!
As for being in the BIG, it doesn't seem to be helping Illinois does it.
As for being in the BIG, it doesn't seem to be helping Illinois does it.
I'm amazed how people are amazed at basic negotiation positioning. RU signed the deal as an AAC member with no B1G invite being discussed.
We were fortunate to get what did at the time, all things considered. Leverage. We didn't have it 4 years ago. In 2017 we will and the next contract will reflect that.
This isn't rocket science.
We were fortunate to get what did at the time, all things considered. Leverage. We didn't have it 4 years ago. In 2017 we will and the next contract will reflect that.
This isn't rocket science.
If we win, in any conference, consistently, that will drive up what we can get. And being in the Big Ten, with more exposure and all, just makes it that much better. But I would think if we lose consistently, in any conference, that will have the opposite effect.
I'm sure being in the Big Ten will improve things some. But I think we need to be winning a lot more than last season (and probably more than we'll win this upcoming season) before we can negotiate huge brand marketing contracts. The timing kind of sucks.
My thinking is that Nike doesn't particularly value being associated with losers and such an association on National TV might even be worse than being on backwater ESPN channels. I'm being lazy though and didn't try to research this. Maybe Nike does sign huge agreements with teams that do a lot of losing.
We'll see.
I'm sure being in the Big Ten will improve things some. But I think we need to be winning a lot more than last season (and probably more than we'll win this upcoming season) before we can negotiate huge brand marketing contracts. The timing kind of sucks.
My thinking is that Nike doesn't particularly value being associated with losers and such an association on National TV might even be worse than being on backwater ESPN channels. I'm being lazy though and didn't try to research this. Maybe Nike does sign huge agreements with teams that do a lot of losing.
We'll see.
Maybe you should consider Cincy's basketball team in the equation, Dummy. Maybe you should also consider UA buying market share. Maybe you should also consider they just signed the contract. Maybe you should also wait until 2017 to see where Rutgers lands.
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Except Pernetti knew Rutgers would be in the Big Ten. He repeatedly noted that when realignment was done, Rutgers would be in a better spot. He was in continual communication with Delaney at the time, and knew that a Big Ten invite was on the way. Although the timing was a question mark, Pernetti should have known that it would certainly happen prior to the next TV contract negotiation (which means at the latest, we would have entered the Big Ten one year later than we actually did).
Claiming we were hamstrung in long-term contract negotiations because we were stuck in the dying BE is basically agreeing with those who claim that Pernetti did nothing more than answer the phone.
Being called "dummy" while esposing the national marketability and pull of cincinatti hoops!! So good.
If you want to throw up in your mouth a little Google Ohio State's new contract with Nike.
I was researching Nike shares for a project at work and was trolling their news feed. I nearly shat my drawers.
For the lazy among you, the total deal value is north of a QUARTER BILLION DOLLARS.
Some particulars include $112M in gear and equipment and $103M in straight up cash. The "unspecified sums" are more than our current deal in its entirety.
I was researching Nike shares for a project at work and was trolling their news feed. I nearly shat my drawers.
For the lazy among you, the total deal value is north of a QUARTER BILLION DOLLARS.
Some particulars include $112M in gear and equipment and $103M in straight up cash. The "unspecified sums" are more than our current deal in its entirety.
I fear (aesthetically) we are primed for an adidas take over like Miami and Arizona state. I doubt under armour will throw a monster contract at us due to Maryland in the same conference. Adidas just lost Michigan back to Nike. Wisconsin and Indiana's adidas contracts expire this year. That would leave Nebraska as the only B1G adidas school (under contract until 2018).
Well that is my view on this. I think the ground work for our acceptance was laid during the Mulcany/Schiano years. Delany knows how to maximize his product and the goal IMO was always to try and capture the north east once realignment started. Just too many eyeballs to ignore when your trying to grow the B1G network through viewership to get the all important advertising dollars. I truly believe if Nebraska had declined we were next in line. Delany could sell Nebby because of the title game and that would pay for their entrance, but would provide little increase in revenue other than that. With our entrance the increased viewership alone would pay for our entrance and then add in advertising dollars on top of this and it was a no brainer. So yeah, in essence all Pernetti did was pick up a phone. I think him being some type of media genius is overrated. IMHO he is simply well connected. Delany's the media genius here.
Not necessarily. If Under Armour wants to capture the North East then they will follow exactly the plan laid out by Delany and the B1G. Take it all leave no eyeballs left for the competition.
Best case scenario would be a bidding war between the three. I could see Nike under bidding and same with Under Armour. Adidas seems to over bid and throw serious money around to grow market share. I've read shoe contracts heavily influence bball recruits due to AAU shoe contracts. Maybe a switch off of Nike helps with bball recruiting.
There will be no "bidding war" for RU to any shoe company.
Our most realistic expectation is a nice contract that a) provides all shoes and clothing requirements to all sports and b) provides us with a little pocket money in the form of cash every year.
OSU's contract is for 15 years and was $103M in cash. That is under $7M a year, in direct cash payments, for OSU. Michigan's contract last year was less. Where do we fall into the pecking order of these kinds of deals? Nike still has to pay Duke, UNC (although that might be Jordan Brand as a separate company, I'm not sure), Oregon, USC, among others.
Our most realistic expectation is a nice contract that a) provides all shoes and clothing requirements to all sports and b) provides us with a little pocket money in the form of cash every year.
OSU's contract is for 15 years and was $103M in cash. That is under $7M a year, in direct cash payments, for OSU. Michigan's contract last year was less. Where do we fall into the pecking order of these kinds of deals? Nike still has to pay Duke, UNC (although that might be Jordan Brand as a separate company, I'm not sure), Oregon, USC, among others.
Not sure where we fall, lack of basketball success probably drags us down in the pecking order. But we are still a power 5 school in NYC / philly media markets with B1G tv exposure.
Adidas signed Arizona State to a 8 year 33.8 million contract. 4.225 million a year. Which puts them in 10 in country for athletic department sponsorship.
http://www.azcentral.com/story/spor...itching-apparel-from-nike-to-adidas/20476937/
Louisville just renewed their adidas contract an additional 5 years for 35 million.
http://insiderlouisville.com/business/terms-u-ladidas-deal-revealed-35-million-five-years/
Miami is a private school but they just signed a 12 year deal with adidas for probably closer to what Lville is getting paid annually.
Our next negotiated apparel contract will be interesting. Nike had massive market share and still controls the vast majority. They lose very few schools. Miami and Arizona St. are the only two that I can think of. To gain that share UA and Adidas have been overpaying. Adidas losing Michigan was a massive hit, which Miami was a minimal offset of. Hopefully, these bidding wars are ultimately beneficial to RU. We will see where we land in a year or so.
We were in an awful bargaining position at the time, AND wanted a brand new design to market. Nike had the upper, upper upper, and upper upper upper hand, in the negotiations without even bringing into account the end of the BE/beginning of the AAC.
