The trick will be Greg Schiano recruiting... not recruiting players.. recruiting NJ businesses and large corporations with a big presence in New Jersey.
Find a way get the politicians to make a special consideration on taxes for NIL deals with the State University's athletes... hell, include non-athletes too.. Honor College kids.. whatever. The money spent on NIL should be considered ADVERTISING costs, right? 100% deductible as a legitimate business expense.
Tell these firms that the time has never been better to get into business with the next LeBron, Jordan, Tom Brady, etc. etc. In the past, Rutgers was not Bama.. not even Penn State. Sponsoring Rutgers was going with teh underdog. But now? All NIL needs is MONEY. They can be responsible for making Rutgers a powerhouse... and they can yield the benefits from associations with the athletes as well as Rutgers itself. They can get deals on tickets for their employees and execs. And if they help create a real WINNER for New Jersey.. New Jersey will reward them.
THAT is how we can become an NIL winner. There is no other way.