Kinda have to go on faith that there isn't extreme demand just yet, the roster is still not yet finalized and we don't have the OOC schedule yet to determine the dates.
I still think if you have 20 B1G games and a Friday night in November vs St Johns, that you have enough of an idea on what to expect attendance wise....i can also tell you that if RU can get 5 to 6 B1G Saturday home games of the 10, you'll see more season tickets sold.
I think the only Saturday home game in the B1G this past season was Purdue..
Ohio State, Indiana were Monday night...Michigan State Tuesday...Northwestern Thursday....Iowa and Nebraska might have been Wednesday night, Wisconsin was a Friday and Illinois a Sunday.
Purdue and Seton Hall were the marquee attractions for Saturday's and i think the two games where you could visibly see and hear a difference in the crowd. It's still very much a wait and see to dedicate travel time, family activity and school/homework etc when you have a Wednesday night at 7PM or 9PM on Thursday night in late February.
I think St Johns on that Friday night before the Penn State game in football will be a well attended game and i think RU fans will easily be 3 to 4K at the Rock vs Seton Hall on a Saturday.
You can sell tickets or presale, but what impacts the opponents is actual fans and students in the seats...having a weekend friendly schedule should help.