B1Gs new tourney logo...

[DennisHajekRC84]

Sorry if old news but I noticed it was different and hadn't seen the release.

THE BIG TEN CONFERENCE UNVEILS ENERGIZED REDESIGN OF BRAND IDENTITY AND LOGO FOR THE BIG TEN WOMEN’S AND MEN’S BASKETBALL TOURNAMENTS

The Big Ten Conference is proud to unveil energized brand identities and logos for the 2022-2023 Women’s and Men’s Basketball Tournaments.

bigten.org

 

[Arizona Knight]

Anything is better than the old one.

 

[knight82]

What kindergarten class won the contest to draw this?

 

[fluoxetine]

Not sure about “bold and innovative” but they look, you know, fine.

 

[fatsam98]

My 3 year old actually drew it with her spirograph. So proud.

 

[ScarletDave]

The color wheel was iconic. This is lame

 

[RedTeam1994]

Eh

 

[GoodOl'Rutgers]

Color wheel sucked.

This is a little better... but, really? An ENERGIZED REDESIGN?

What nonsense.

How about NO LOGO and just the worlds with teh Big Ten logo? It is 2 things that happen once a year each. Just stop it.

Who got paid HOW MUCH for this?

 

[-RUFAN4LIFE-]

Had no idea that was the logo. It was an eyesore to me.

 

[colbert17]

Looks like a Longaberger basket

 

[Joey Bags]

The color wheel looked like the logo of a supranational NGO lol

 

[PiscatawayMike]

My 3 year old actually drew it with her spirograph. So proud.

Spirograph was the first thing I thought of when I saw the old logo...lol

 

[Rufaninga]

Is it supposed to be the stripes from the basketball?

 

[DennisHajekRC84]

 

[RUsojo]

Damn they screwed up its not nearly as good as the old one

 

[bac2therac]

Is it supposed to have a deeper meaning

 

[ScarletDave]

Not only someone got paid probably 6 figures + to make this, they don’t even know what a real basketball looks like … if you look at the pattern and ever held a real ball you would know that it’s incorrect .. terrible

 

[mildone]

Is it supposed to have a deeper meaning

That's what she asked.