Since we’ve been discussing Rutgers’ sad NIL situation and how messed up the current NIL/portal situation is, I thought it would be worth diving into the massive changes on the horizon. The pending $2.8 billion NCAA NIL settlement could reshape college sports. My take is that we will be big beneficiaries, although it's not 100% clear that it will shake out this way.
This settlement includes:
- direct revenue-sharing of up to $20 million of athletics revenue per school to the athletes. Increasing by 4% per year. The goal is to level the competitive playing field.
- each school gets to decide how they want to distribute those funds.
The NCAA has developed voluntary guidance that suggests 77% to football and 16.5% to mens basketball.
- allows for the possibility of multi-year NIL contracts which would bring much needed consistency. Could those contracts be back loaded or have penalties or buyouts for players that try to leave early?
- also addresses Title IX compliance and the potential classification of athletes as employees (seems to successfully avoid those issues but will likely end in court so TBD).
- The NCAA would be allowed to generate rules that require athletes to report their NIL deals, and would scrutinize those deals to ensure that they are truly NIL and not just disguised booster payments.
The collectives would not go away, but they'd add to the funds generated by the revenue share. But the impact of the collectives would go way down if only because of the dollars involved. The largest Big Ten collective (OSU) generates an estimated 20million, PSU at 14mil, a midrange is Wisconsin at 9million, and the smallest (RU) generates an estimated 4 million. Add in the $20 mil revenue share and now the totals are OSU 44mil, PSU 34mil, Wisc 29mil, and RU 24mil. Much more balanced and competitive. Basically we go from 5 to 1 vs OSU to 2-1. Vs. PSU we go from 3.5-1 to 3-2.
Key article to check out:
Yahoo Sports: How will schools distribute revenue? What’s the future of NIL collectives?
The settlement has received preliminary approval (looks good) and the schools have all starting making their plans for implementation. Congress may also act to strengthen the NCAA's hand and grant it an anti-trust exemption so that it can regulate NIL and athletes and the portal.
Discuss.