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Cultivating donor base to build fundraising momentum

RUnTeX

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Dec 21, 2001
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With the Rodkin donation for the combo soccer/lax & academic support facility, it's good to see further momentum in fundraising by Hobbs and the athletic development/major gifts team. I am assuming some of this is attributed to an ongoing relationship that has been cultivated and that may have started some years ago. In this case, time that would appear to be well spent courting out-of-state alums such as the Rodkins.

Those familiar with fundraising efforts have posted in the past on these boards that it takes time to build the connection with potential donors, establish trust and transparency, and get folks starting small and then slowly building up from there (regardless of the relative range of donations that may be made).

The NJ.com article announcing the Rodkin donation highlights how the they have donated, prior to this latest gift, quite generously across the University. I think it may have been the $2M gift to help get the Honors College off the ground that triggered the article profiling the Rodkins in the alumni magazine from a few years back. The couple are mid-70s grads that found themselves in position to give generously towards causes of their choosing and we are lucky that Rutgers is one of the prime beneficiaries.

Hopefully, Rutgers alums of all ages will give as they see fit and deem appropriate. With any luck (and the efforts of the Foundation staff) and momentum from learning of the Rodkin and similar donations, it would be great if some large gifts could be coming Rutgers' way for both academics and athletics.
 
We're decades behind our peer institutions.

But one event that is coming up that RU has done a nice job of getting some excitement around is the "RU Giving Day"

Yes we're behind but the foundation has accelerated the progress forward. We're moving forward faster than we were 15-20 years ago when things really began to professionalize and ramp up at the foundation. I don't think anyone should be fretting about Rutgers fundraising at this point.
 
Yes we're behind but the foundation has accelerated the progress forward. We're moving forward faster than we were 15-20 years ago when things really began to professionalize and ramp up at the foundation. I don't think anyone should be fretting about Rutgers fundraising at this point.

Totally agree. All the right things are being done now and RU is putting in the full effort. The progress is like a rising penny stock. But relative to the others , our numbers are still closer to the penny stock tier than the blue chip tier.

It will take a lot of time to catch up. To cultivate students , alumni that giving back is part of it.
 
The important variable in all of this is we have momentum and most of the time these types of things are contagious. I have no specific information, but there is some chatter that this won’t be the largest donation ever for very long. I know one thing, it got me excited to donate more.
That would be unreal.
 
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