You're not getting my point. March Madness is a Billion dollar product and over 90% of their revenue. Each game is worth about 300k per game to a conference playing in 1 game, 67 games x 300k each game totals $20M. NCAA can handout $50-100 dollars worth of personal products to over 1000 players, 68 teams, about 15 players each team, $50-100k worth of merch most comped through sponsors, no rules broken. The moment they accept a $50 or $100 gift card to buy their own personal products from the NCAA at March Madness, NCAA breaks their own guidelines and rules, eligibility lost temporarily or permanently. Most players are smart enough to figure this out. Why can other "full ride"' college students from other majors benefit from their major and earn money without losing their full ride college scholarship and eligibility but the moment a d1 athlete accepts a ham sandwich or a lunch suspended. It's quite silly.