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NIL allocation

darkcheck

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Mar 7, 2022
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Hypothetically what would happen if we threw $10-15MM of the new $20MM all teams are getting at men’s basketball? Instead of the $2-3MM RU is talking about. Meanwhile some A10 teams that don’t have big time football May throw twice that at men’s basketball.
 
10 million to football
5 million to men’s basketball
2 million to women’s basketball
3 million to the rest
 
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I’m not sure whether some of the A-10 and other mid major programs even get $20mil in athletics revenue. Big East schools are probably getting the biggest advantage, most of them being without football.

That aside, if it were up to me we’d go ~$13m football, ~$6m for men’s basketball, ~$1m for the rest.
 
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Spend at realistic levels. Let’s first aim to be Michigan State, Iowa, Wisconsin, Maryland, Minnesota level.
 
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I would rather 12.5 to football 7.5 to mens basketball

Other sports are nice, but don't move the needle for me.

Football drives the bus, & March madness is a close second for me.
I would prefer we not give 2M to WBB that’s a sick joke
Not that I disagree with you guys, but the AD's job is going to be to make sure all programs are elevated.

I don't care what happens in WBB, Soccer, Baseball, etc. but the coaches and players on those teams do. There's going to be an expectation that they are getting at least something.

I don't even know the freshman girls basketball name, but you think she's not going to want a piece of the pie? She goes elsewhere if not. Would have absolutely zero impact on me as a fan, but that would make some people salty for sure. Then that leads to people at the university bad mouthing football/basketball for being greedy.

RU needs to create an environment with this where everyone involved in athletics is on board and moving in the same direction. Alignment matters.

But yes, the fan in me would say 15 mill to football and 5 to basketball.
 
Not that I disagree with you guys, but the AD's job is going to be to make sure all programs are elevated.

I don't care what happens in WBB, Soccer, Baseball, etc. but the coaches and players on those teams do. There's going to be an expectation that they are getting at least something.

I don't even know the freshman girls basketball name, but you think she's not going to want a piece of the pie? She goes elsewhere if not. Would have absolutely zero impact on me as a fan, but that would make some people salty for sure. Then that leads to people at the university bad mouthing football/basketball for being greedy.

RU needs to create an environment with this where everyone involved in athletics is on board and moving in the same direction. Alignment matters.

But yes, the fan in me would say 15 mill to football and 5 to basketball.
This is why we need to cut certain sports. Some of our programs that are already far behind will fall even further back. Just take it out back and shoot it and focus on saving what can be saved
 
This is why we need to cut certain sports. Some of our programs that are already far behind will fall even further back. Just take it out back and shoot it and focus on saving what can be saved
Definitely agree with you, but man would I hate to be the guy that makes that decision.
 
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So can someone give me the cliff notes……..

Where does this revenue sharing money come from?
Are we obligated to spend it on NIL?
 
Did some reading…all athletes get paid. Doesnt say how much. Schools come up with the $…..which means season ticket holders are going to have a NIL surcharge. I am guessing a 100 level seat goes up $1000.
 
Definitely agree with you, but man would I hate to be the guy that makes that decision.
I would be happy to make it. Just need to hire an AD with leadership skills. I will be happy to write op-eds retorting point by point how we got no letter winner support, no donations, no facilities when some Karen writes 6 paragraphs of why it was so horrible to cut women's XC.
 
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I would be happy to make it. Just need to hire an AD with leadership skills. I will be happy to write op-eds retorting point by point how we got no letter winner support, no donations, no facilities when some Karen writes 6 paragraphs of why it was so horrible to cut women's XC.
Before big time college athletics there were zero issues with smaller programs surviving.
 
It is going to be at minimum $17mm to football.
You’re probably right, resulting in both F and MBB being mediocre or worse. The only one that would really benefit from a much large share than we’re expecting is MBB
 
I wonder what program is going to have more price elasticity (increase in price = more people drop) next year for the better seats?

I think FB just based on the sheer amount of seats.

Season ticket holders are paying a chunk of the "revenue share" money
 
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Big east schools don’t get the revenue from football. It’s not going to be at that level
We don't know most of the BE schools finances because they are private. 95% of the revenue they raise can go right to Men's basketball. Our revenue we raise goes to a split.

I can only see what happened for RU in 2023.....I think we are getting extra $ from media, but I think we still will be in the hole without having to carve out $20,000,000 to pay athletes. I think that is going to come from a surcharge from season ticket holders and a huge push for donations.

Could be wrong here, but $ is not going to fall from the sky. Fans are going to have to pay players.

Going to be tough to increase my seat from $2,100 to $3,100 with Dylan and Ace gone.
 
Before big time college athletics there were zero issues with smaller programs surviving.

Why?
Were Swimming and Baseball revenue sports before "Big time college athletics?"
Did they suddenly become unprofitable?

The reason is because of University administrations and taxpayers.

Before "Big time college athletics" (i.e. CFB and CBB become revenue streams) the University (and the taxpayers) were fine paying for "smaller programs".

Then they didn't want to pay anymore and put the blame on CFB/MBB "They make money? They should pay for it then. I don't want to pay for it anymore."


If a smaller program losses $1m a year to operate - who should be responsible to pay that?
 
Why?
Were Swimming and Baseball revenue sports before "Big time college athletics?"
Did they suddenly become unprofitable?

The reason is because of University administrations and taxpayers.

Before "Big time college athletics" (i.e. CFB and CBB become revenue streams) the University (and the taxpayers) were fine paying for "smaller programs".

Then they didn't want to pay anymore and put the blame on CFB/MBB "They make money? They should pay for it then. I don't want to pay for it anymore."


If a smaller program losses $1m a year to operate - who should be responsible to pay that?

It’s not some logical rule that
(1) if a program is profitable the players should get the profit but
(2) if a program is unprofitable the school should pay

Why is the unit of accounting “program” instead of “department”. Under what law of nature are players entitled to the profits of their specific program?

Why can you not understand that the taxpayers and/or university might be fine with paying some amount for smaller programs when it is partially subsidized by other programs but not with paying more?

Why is revenue and not profit even a relevant unit here?

Note: except for the last one I’m not even saying you’re wrong. Just not self-evidently right in the way you seem to think.

That players should retain control over their NIL is, to me, logically obvious in principle even if it created a huge number of practical problems.

That players should get some share of the REVENUE (not even profit) of their programs is not logically obvious in any way.
 
Before big time college athletics there were zero issues with smaller programs surviving.
That's reality. We need to deal with it. But regardless, I am not sure it is as much about big time athletics as it is players getting paid. That makes sports more costly to run for the schools. The money has to come from somewhere. That somewhere will be the non revenue sports. That is the downside of everyone getting their fair share.
 
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There is nothing stopping small time programs from surviving.

All the University (and the taxpayers) has to do is cut the check and fund them.

Who is stopping them?
 
It’s not some logical rule that
(1) if a program is profitable the players should get the profit but
(2) if a program is unprofitable the school should pay

Why is the unit of accounting “program” instead of “department”. Under what law of nature are players entitled to the profits of their specific program?

Why can you not understand that the taxpayers and/or university might be fine with paying some amount for smaller programs when it is partially subsidized by other programs but not with paying more?

Why is revenue and not profit even a relevant unit here?

Note: except for the last one I’m not even saying you’re wrong. Just not self-evidently right in the way you seem to think.

That players should retain control over their NIL is, to me, logically obvious in principle even if it created a huge number of practical problems.

That players should get some share of the REVENUE (not even profit) of their programs is not logically obvious in any way.

If "profit" was the relevant unit then everyone in the Athletic Department needs a pay cut.
HC Schiano, OC KC, HC Pike, Coach Knight, Gymnastics coach, baseball staff, HC Goodell.
Gameday operations manager, secretarial staff, recruiting coordinators.
Look to cut travel expenses.
How many people did Rutgers take the bowl game that didn't need to be there?

Why is any AD unprofitable?
It's not the players.
If you want to talk profit (or lack thereof) then let's talk it.

That's the logical fallacy.
Apply profit as the metric for player compensation but to no other expense.

Regarding "university only wants to pay a small amount as long as it's subsidized".
That's a University problem then.
"I only want to pay for groceries as long as someone else subsidized it. I just want to pay $50 a month. Don't care how much it actually costs."
That's not a CFB/MBB problem.

Too f@cking bad.
If having these smaller programs is part of the University mission then you have to pay for it.
 
Tell HC Schiano he can't have a raise because the AD lost $20m.
Because the University doesn't want to cover the cost of the other programs unless his football programs helps subsidize these smaller programs.

See how long he sticks around.
 
If "profit" was the relevant unit then everyone in the Athletic Department needs a pay cut.
HC Schiano, OC KC, HC Pike, Coach Knight, Gymnastics coach, baseball staff, HC Goodell.
Gameday operations manager, secretarial staff, recruiting coordinators.
Look to cut travel expenses.
How many people did Rutgers take the bowl game that didn't need to be there?

Why is any AD unprofitable?
It's not the players.
If you want to talk profit (or lack thereof) then let's talk it.

That's the logical fallacy.
Apply profit as the metric for player compensation but to no other expense.

No.

Revenue is the metric that is being applied as an argument FOR player compensation. Pointing out that this shit is unprofitable is just pointing out why that argument sucks. The lack of profit is not the REASON the players shouldn’t get paid.

The reason players shouldn’t get paid is because no one wants a shitty minor league professional sports league with no rules.
 
The idea that players are entitled to a percentage of REVENUE is ****ing stupid full stop
 
No.

Revenue is the metric that is being applied as an argument FOR player compensation. Pointing out that this shit is unprofitable is just pointing out why that argument sucks. The lack of profit is not the REASON the players shouldn’t get paid.

The reason players shouldn’t get paid is because no one wants a shitty minor league professional sports league with no rules.

You brought up revenue v. profit, not me.
Should coaches not get paid either?
If no one wants a shifty minor league professional sports league with no rules?

Note: still waiting for the first person to stop watching the "shitty minor league professional sports league with no rules".

First it was NIL that was going to drive people away. And cause all these schools to drop athletics because "they can't compete."
Now it's "revenue sharing".

Reminder: 2 schools are moving UP to FBS in 2025. The opposite of schools dropping atheltics.
 
RU and the other big schools don’t really have much choice. It’s either give FB the lion’s share and keep reasonably close to the blue bloods to maintain the current conferences or not fund FB and guarantee that the blue bloods split off and the RUs of the world get left out.
 
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The idea that players are entitled to a percentage of REVENUE is ****ing stupid full stop

What should atheltic revenue pay for?
What should any entity revenue pay for?

Am I entitled to a percentage of my companies REVENUE?
What about HC Schiano?
 
Players already get a % of REVENUE.
What is the scholarship cost?
Where does that money come from?
Atheltic Department REVENUE?

So that puts that argument to bed.
It's a question of level of compensation. Not if it should or should not happen.
 
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You brought up revenue v. profit, not me.

If there is some monetary unit someone should be getting a percentage of, it is profit, not revenue. Revenue is a 100% irrelevant number. Profit is relevant if you want to look at the thing as a business which I don’t think you should. But at least it makes sense in that context. Revenue makes zero sense in any context.


Should coaches not get paid either?
If no one wants a shifty minor league professional sports league with no rules?

Coaches are employees and should get paid.

Note: still waiting for the first person to stop watching the "shitty minor league professional sports league with no rules".

First it was NIL that was going to drive people away. And cause all these schools to drop athletics because "they can't compete."
Now it's "revenue sharing".

This is a bad argument. College sports can get worse without crossing the line that would make me stop watching it. I will probably watch a pro sports team with Rutgers on the jersey for similar reasons I watch a pro sports team with Philadelphia on the jersey. Sometimes the 2nd season of a show is worse than the first but I keep watching anyway.

FWIW, the “lack of rules” part is a much bigger problem than the “professional” part. A player getting paid is relatively meaningless to me when I watch them play. The unrestricted transfers are horrible. Actual pro sports leagues have a bunch of rules for a reason.

Reminder: 2 schools are moving UP to FBS in 2025. The opposite of schools dropping atheltics.

No it isn’t. As far as I can tell playing football in FBS instead of FCS is the same amount of “athletics”.
 
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