Unless I am reading it incorrectly, it only costs $60/month to have Dish Network with their sports pack for a bar. Seems to be a minimal cost if it going to bring in more fans?Any bar worth their weight will have DirectTv because of the NFL package. You probably need to find a non sports bar or divey place that has Comcast and even then it will be in standard.
http://www.dish.com/business/restaurants-bars/