I saw a 60 minutes segment a few years ago about how he founded Chobani....quite the rags to riches story.That’s tremendous news. Ulukaya knows how what it takes to run and grow niche businesses. Better result than I could have ever imagined.
I don't think that's accurate. In 1987 they "brought back" the lager. The founder was a German and I seriously doubt he started brewing an ale. As a German he must have started with a lager. I know they dug caverns underground to allow them to brew year round before refrigeration.The funny thing is that Yuengling Lager has only been around since 1987. Prior to that its flackship was Yuengling Premium which is more like a Pilsner. However it took no time for the Lager to become the big thing.
And thank the lord they did. IPA sucks. IPA drinkers are being propagandized because IPAs are easier to brew. IPAs are the Merlot of the Beer world.They never get credit but they brewed the first IPA after prohibition. Most breweries gave up on that style
They had the Premium before the LagerI don't think that's accurate. In 1987 they "brought back" the lager. The founder was a German and I seriously doubt he started brewing an ale. As a German he must have started with a lager. I know they dug caverns underground to allow them to brew year round before refrigeration.
I'm not a big time IPA fan so go yell on Untapped. I'm a Belgium Ale and German Lagers (many different, delicious styles) guy.And thank the lord they did. IPA sucks. You IPA drinkers are being propagandized because IPAs are easier to brew. IPAs are the Merlot of the Beer world.
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I shall remove the YOU.. I apologize. Assumed. If people would stop buying and drinking that crap maybe all these breweries would work harder and produce some good beers and proper ales.I'm not a big time IPA fan so go yell on Untapped. I'm a Belgium Ale and German Lagers (many different, delicious styles) guy.