The B12 commish is saying what I’ve said before when people were saying markets don’t matter anymore.
Markets, brands, fanbases etc it all matters. It mattered back then and it still matters now. These are all parts of a mosaic that form a picture for each school and that picture is what gets evaluated. Everything matters.
As far as us and the B10, it’s less about charity and more about timing. I’ve never thought we’d be left out and have said I thought the B10 was the likely home.
I do disagree with the idea that we were able to extract more at the time of entry. It was the middle of a tv contract and there wasn’t an alternative for us. The B10 didn’t take us out of charity but they could’ve just moved on or pushed it to a later date which would’ve even taken longer for us to get a full share. Get in the door when the opportunity is there and realize the long term goals are still in tact regardless of the particulars of the short term.
It’s no different than Oregon (Nike school) and Washington (just made the champ game) taking less now while their long term goals are still there. When the new tv contract comes around they will get full shares. Or with the ACC with Cal Stanford and SMU. Geting your foot in the door when the opportunity is there is the biggest thing otherwise who knows when the next opportunity will come by.